The Ebb and Flow of Consumerism

The Ebb and Flow of Consumerism

Attracting the Conscientious Consumer

How we have been introduced to our social values is shifting due to an emerging consumerism that values substance and not glitter. They bring an attachment of self to what they represent and hence the phase, ‘what we do on earth echos in eternity’ is not so far fetched.

1. 47 per cent of consumers participate more in physical activity to improve their health than they did three years ago

2. 51 per cent consider the environmental impact of a product or company before purchasing.

3. The growth of the secondary market for consumer electronics — an industry with a potential value of $49 billion in the U.S. alone — indicates some of the opportunities for companies serving minimalist consumers.

Read on…

Attracting the Conscientious Consumer

<a href=”http://ronaldmallen.com/wp-content/uploads/2014/07/Accenture_Attracting_Conscientious_Consumers_Spring20141.pdf” class= “btn-reset orange-button recent-post-link” target=”_blank”>Download PDF</a>

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