If you build a better mouse trap, will the consumer care? If you engage the client facing employee to find out what, how, when and where the client uses the mouse trap, you can focus on the deliverables and not the ‘fiefdoms in the ivory towers or the personal drama in the meeting rooms. Oh by the way you also get a synergy among all stakeholders as real time needs are being feed back into R&D. Drive innovation from the bottom and you reduce waste, risk and lost intellectual capital. You also make ‘those’ employees responsible and accountable becoming part of the solution to today’s over taxed leaders.